10 Steps to SEO Success
Before we start any
work, our team takes the time to get to know you and your business. Learning
more about your audience, business model, and goals will allow us to develop a
completely customized search engine optimization strategy.
1.Your Goals
Our experienced
marketing consultants work with you to define your digital marketing goals,
developing an initial platform to start strategizing your SEO plan.
2.Site Audit
By combing through your
website, we gain a better understanding of the strengths and weaknesses of your
current position. Using an extensive range of SEO tools, we identify and
prioritize the elements of your website that will provide the most benefit.
3.Competitive Analysis
Auditing your
competitors’ actions is a proven way to distinguish your unique value
proposition. This also helps our SEO team highlight your business’ strengths
while staying tuned to the competitive landscape of your industry.
4.Keyword Research
This critical phase
involves an in-depth analysis of popular search terms, combined with insights
on how your customers are searching. Our team analyzes search volume,
competition and opportunity through a host of keyword tools that allow our team
to uncover growth opportunities for your business and identify the terms that
are most valuable for your growth.
5.Mapping Optimization
Our SEO strategists
layout how your optimization plan will be implemented. This involves assigning
proper key phrases to the appropriate pages on your site. This crucial step
ensures your customers find you for when searching for terms relevant to your
business, products or services.
6.Implementation
Utilizing our research
and optimization map, our SEOs apply on-page optimization to your website. We
keep track of all changes that we make, which helps our team gauge the
effectiveness of our plan.
7.Monitor Traffic & Rankings
We monitor how your site
is performing by analyzing metrics collected via Google Analytics and Search
Console. These insights not only show us how your site is performing, but can
also open our eyes to new opportunities or identify failures. It’s not a
crystal ball, but it’s pretty close!
8.Refine SEO Plan
Using site performance
data, we modify our SEO plan and continue to improve your search engine
optimization. Studying your analytics data allows us to make adjustments to
your optimization and continue to convert visitors into customers.
9.Content Creation
With our content
marketing services, our team develops unique content targeted to engage your
customers, and perform in the search engines.
10.Reporting & Refinement
We continue monitoring
and reporting of your site’s performance routinely. This includes checking your
analytics data along with your site’s overall health. This allows our team to
stay on top of your site’s positioning in the marketplace.
Which SEO Solution is right for you?
We were founded on SEO
over 19 years ago and with that much experience, we know what we’re talking
about when it comes to defining what searchers and search engines are looking
for. Whether you’re a brand-new startup looking to establish a name, remedy
dated optimization techniques, or boost your established website’s performance,
our team provides the tools, experience and knowledge you need in your corner
to grow your business.
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