Monday, September 23, 2019

3


What is SEO?


You have created a site that is very informative and hoped to get thousands of visitors, but not getting it. Because there is still a lot of work that needs to be done to increase your site visits, it's called Search Engine Optimization (SEO).

What is Search Engine Optimization (SEO)?



There are many search engines in this world, such as Google, Yahoo, Bing, are the most famous.

Let me explain you through a story,

You and Michael have two friends in the area. Both you and your friend Michael have opened two shops in the area. Two of you business was going well. The two of you are thinking of how to overcome business of each other.

As a result, you opened another shop in the area, and Michael thought I would not target this area, I would target the whole country. Thinking that, he started a website, and then started a business across the country.

Michael started doing business from his shop. On the other hand, people on your website do not come (because there are more shops like this), so your business is not running.

You're thinking how to make your website known to everyone as an online shop?

Now you should, first of all, make your website familiar.

How to make familiar your website?

If you start by promoting stickers, banners about your store by saying, 'I have a shop, you will find all kinds of stuff here'.
It will bring people from a small area for you. And if your target is all over the country then if you want to promote across the country with stickers, banners or signboards then it will be very time-consuming and useful.

This is why you will promote your campaign continue to people across the country wherever they search or find it. And that medium is SEO.

SEO is a system whereby you get traffic / visitors from the search engine through free / paid / editorial.

Within search engine, Google, Bing, Yahoo, Yandex etc are the most popular.

Importance of SEO


But why use SEO techniques?

If this is your question then ,

Think you need a gift item that you can buy from online. But you do not know from who or in what website you can get your favorite gift.

So, you first go to google and search for “gift item online shopping”

Now see a lot of websites are coming out,

what will you do now?

Of course, the first website in which you are visiting is the one where you want to visit and find the gift of your choice that you can buy and receive. And if you don't get or don't like the gift then you will go to the second one.

That way, you keep searching until you find your gift. And if you take the first or second website to find the gift, then you do not need to visit a new website.

Now tell me, if the website from where you purchased a gift was not the first to search, would you buy it from that website? Of course not.

And the websites that come first have certainly adopted SEO.

So, we can say that the website whose website will be at the forefront of the search is SEO complete. And this is why we need to apply SEO technique.

SEO is also important to us like:

1. Helping you get through the search engine very easily:
You want to make your business the best in the world. But how can you make your business known if people don't know about your business? This is why we need SEO.

2. Increase your visitors:

If you are a businessman, by applying SEO you can earn a lot of good clients. As a result, your business will become more prosperous.

3. Becoming the Best on the World Stage:
Proper SEO Strategy. Using them you will be the best of the best on the world stage.

You must be a quality writer before doing SEO. You wrote a lot of great SEO full articles but if your writing is not valid then no one will come to your site. In fact, they'll be upset with Google one more time. As a result, your site's ranking will be lowered.

 How SEO Works?


When a website or some information is placed on the Internet, some programs of search engine (called robots or bots), perform various tests, and places them in their database. When someone writes a search there, the search engine's robot or spider presents it to us from their database.

They consider the quality and SEO of your writing.


How kinds of SEO are?


There are many types of SEO,

* Black Hat SEO — Black hat SEO is if you violate search engine rules.

Doing a black hat SEO is good because your site will be too soon for penalties, so, you will not be able to profit. It will be good if you want to do business with only a short time.

* White Hat SEO — White Hat SEO is, if you follow the rules of the search engine to make your site SEO.

White Hat SEO is the safest way to do this. If you want to stay on the first page for a long time, then this method should be used. As a result, you will be able to remember your business for many days.

* Gray Hat SEO — Gray Hat SEO is one of the rules of search engine that you find out and use Gray Hat SEO.

Gray hat SEO is safe but if the algorithm changes then you have to go under the sword of punishment.

# By default SEO can be divided into two. In that case, the division will be:


1. Paid SEO: Paid SEO is the method of bringing Google's a search on the 1st page.

2. Organic SEO: The way you come up with a visitor / click through all of Google's rules is through organic SEO,

## Another thing we must know and that is,

Organic SEO Type two. This is called a part of SEO. For example,

1. On-page SEO,  2. Off-page SEO.

On-page SEO is one of many ways you have given a shop its content and off-page SEO is its link building.

Find out the details below,

On-page SEO:


On-page SEO is a process that optimizes any page of a website through the process of getting more traffic, or visitors.

SEO basically explains whose work is inside the website,

• Keyword Research
• Domain Name Selection

On-page SEO is widely available,

• Meta titles

 • URL setup

 • Meta Decryption

 • Optimize the image

 • Internal linking

 • Site Speed

 • Webmaster Tools Submission

 • Set up Analytics


 Off-page SEO:


 The fact of SEO is that we can tell you that your store is delivered by someone who did not know that there is a store with all kinds of goods available in shop. Tell us the customer will come to your store? Will not come because no one knows. If you tell people you will get a customer. This campaign is the off-page SEO. This is our SEO.

 Off-page promote the site through link building.

 Link building can be called a vote. In our country, if we stand on the election, we win with a vote and defeat someone . Then if someone links to us, we can assume that he or she voted for us. As a result, our strength increases.

 There is really no specific part of off-page SEO. It has some common parts such as:

 • Blog Commenting

 • Forum posting

 • Article Submission

 • Infographic submissions

 • Document submission

 • Guest posting

 • Video submission

 • Social Bookmarking

 • Social Share

 • Directory submission

 • Blog Carnival.


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Thursday, September 5, 2019

seo dervices


                                                        SEO SERVICE
Search Engine Optimization (SEO)
SEO denotes Search Engine Optimization. It helps you to get noticed and be prominent in a multitude of search engine results. On average, more than 8 billion searches happen in Google every month, and it is through SEO and right keywords you can appear on the first page of these search results.
Just like traders believe that shops in the front line get more customers SEO also puts you a step ahead. Therefore, using SEO will not only help you get noticed by many and boost your finances.
Why is SEO Important?
SEO has an endless list of benefits and applications. Nevertheless, the following are some of the significant benefits for both established and small businesses:
Better traffic: When a customer searches for something in search engines, they'll get thousands or millions of results, but many cases the customer is likely to click only links that appear at the top of these results. You need professional SEO Service as well as appropriate title and Meta description for your website to rise to the first page of the search results.
Return on Investment (ROI): Whether you are into e-commerce or not, it's essential to know your ROI in SEO. You need to track not only traffic generation but the conversion rates as well. Further, you can track who spends what time on what page of your site.
Cost Effectiveness: Because SEO helps you to identify your target audience and tailor your marketing efforts on them, it's thus cost-effective. Unlike TV advertisements aired to everyone including individuals with no connection or interest to the products at all, through SEO, your links only pop up when the user searches for relevant products or services.
Improved website usability: SEO helps you to channel and manage the architecture of your website in a fashion that makes it easy to navigate for the users.
Creates brand awareness: Like the word of mouth spreads, SEO services makes your online business known to the world. Everyone who sees your website on top of search results will realize it is the best, and that is enough to generate a click and make it known beyond the borders.
Our Approach
The success of an online business depends on SEO practices. Correct optimization strategies and measures make your site rank high on search engines for your choices of keywords.
Powerful and Proven SEO Approach
The best SEO approach is supposed to help small, and big websites receive a 100% score in every independent site audit.
Presently, search landscapes are more competitive and advanced than ever. The weapon against this still is a professional and comprehensive SEO package; from research to design to implementation to auditing of existing strategies. There are SEO experts and Specialists who will work with you and help you drive your business to the top page of search engines for your keywords.
Phenomenally, organic SEO is a highly rambling, contested, and ridiculed industry. It's masked in concealment and inappropriately soiled with spam like entry pages and links. One thing that's universally agreed upon is that Organic SEO can be exceedingly powerful and valued if executed well.
Well, the approach is straightforward, syndicate proven and essential methods to create longstanding SEO results with necessary, competitive procedures giving our clients a direct opening over the stiff competition in the industry.
Research
Every SEO campaign starts from a thoughtful analysis of business, competition, products, and services as well as the industry. Understanding what inspires potential customers, as well as their online search behavior, is essential. All these may have a substantial impact on the target keywords and set goals to form the first day.
On-Site Optimization
No matter how pleasing a website might be looking, if it provides not great and spontaneous user experience, then it's just another fluff. On-Site Optimization SEO service comprises of continual user-experience and technical analysis that determines how on-site dynamics contribute to the search engine rankings. We use these findings to make the necessary improvements.
On-site SEO Optimization includes:
  • Page titles and meta descriptions
  • Websites architecture and programming
  • Restructuring internal links
  • Presence of 404 error pages
  • HTML and XML sitemaps accuracy
  • Improved placement of keyword
  • Use of domains & redirects

Off-Site Optimization
It's one thing to build a website with a solid foundation, amusing user interface, and updated with new content but another thing altogether to achieve top rankings in especially in highly competitive industries.
If you want to beat the competition, inbound links from highly-visited authority websites are essential. A robust and inventive approach to off-site SEO and online PR is critical.
Off-site optimization strategies include:
  • Planned and pre-emptive link building
  • Making infographic, designs, and outreach
  • Digital PR posting
  • Backlink risk assessment
  • Ridding of harmful links
  • Custom badging initiatives
  • Branded link acquisition

Regular Fresh Content
Creating fresh content for your website is an essential part of building authority, reputation, and rankings in the face of search engines like Google, Bing, and Yahoo. Unique, relevant and keyword-optimized content is a must. Furthermore, the content should be updated from time to time.
Traffic
Search engine traffic is the number of visitors who reaches a particular website after clicking on the search engine results. When using a web analytics program, the overall traffic of a website can be segmented to show a specific percentage of search engine traffic for individual web pages.
Rankings
Rankings in SEO stands for the position of a website in the search engine results page (SERPs). Several factors influence SEO ranking and determine the status of a site on the SERPs. Website's SEO ranking depends on its content relevance to the search term or keyword as well as the quality of backlinks that lead back to the page.
Different search engines give different weights to ranking factors, and that's why if a user searches for the same search term or keyword in various search engines, he/she will get different results.
Return on Investment (ROI)
ROI is what clients expect and look for when investing in an SEO campaign. It is easy to calculate when doing Pay-Per-Click (PPC) advertising. If revenue is higher than the spend, cost of goods and PPC management fees, the client is likely to get a return on their investment. It might be simple to figure out ROI for PPC, but it's not the same for search engine optimization (SEO).

OUR SEO SPECIALISMS
White Hat Strategies
In SEO, white hat SEO means the use of optimization strategies, tactics and techniques focusing on the human audience and not on search engines while completely following and adhering to the rules and policies of search engine.
For instance, a website that optimized for search engines but focused on organic ranking and relevancy is considered optimized by White Hat SEO strategies. White Hat SEO techniques include the use of keywords and keyword analysis, link building and backlinking which help to improve link popularity and writing content that's suitable and best for human readers.
Also known as Ethical SEO, White Hat SEO is often used by those who wish to make a long-term investment on their sites.
Link Building
Work with the right team, PR experts and content marketers to help your brand get noticed, receive coverage, referrals and links in the presence of the right audience.
While Google has resorted to using over 200 signals in their algorithms for ranking websites, hyperlinks remain one of the most valued signals that help in maximizing the site's visibility.
Well developed content & marketing strategy give reasons why those links are essential. Successful campaigns build relationships, creates brand awareness and increase referral traffic while improving significance to the website to boost rankings.
Link building is an essential element in any SEO campaigns. Identify key influencers and audiences, define link building objectives and develop the best strategy to attract them through content, PR and outreach.
Google Penalty Recovery
Nothing can be so harmful and worse than having your website penalized. The penalty can ruin your reputation and stagnate your progress. To recover from Google penalty, it takes a comprehensive approach.
Focus on practical and technical details of the website, employ the right strategy to help recover lost traffic, boost your online reputation and regain the lost search engine rankings.

E-commerce SEO
It means a lot to achieve success with an eCommerce business. It begins form driving traffic to website optimization to conversions. E-commerce SEO helps businesses and companies to span every imaginable industry. It also helps in understanding the multifaceted challenges linked to generating online sales and set a goal to help every client succeed.
International SEO
For agencies serving various nationalities speaking more than ten languages, International SEO is essential. Websites cannot merely be translated from one language to another and expected to rank well just like then in a different country. It is vital to have a historical understanding and knowledge of the new country's language to succeed with the International SEO strategies. What makes this different is language, geographical coverage and the size of the audience. Otherwise, all other factors are nearly the same.

Trying to Get Noticed Can Be Exhausting

Let’s face it – with Google constantly updating the way it displays local business results, succeeding at local search can be hard. In today’s marketplace you can’t afford to only focus on a single element of search. If you hope to dominate, you need a complete local SEO strategy that drives customers to your business and not the competitor down the street.
Our SEO team lives local search day in and day out. We’re geeks for the stuff. Our local seo experts have been doing this for quite some time – almost two decades – so we know a thing or two about driving results. We stay up to date on local search changes and adapt our strategies accordingly.
There is no magic bullet. There are no instant rankings. Instead, we work with you to deliver a proven process and long-term strategy that will consistently build your digital presence.

How Local Search Works

Pigeons and Possums? What do animals have to do with growing my business?
Local search success involves many factors. Two of those are Pigeon and Possum – major Google algorithm changes that dramatically impacted local search results. Understanding the local search market and how algorithm changes like these can impact businesses like yours is what our team thrives on. We’ve been through these changes – we know what local search was like before, during and after the implementation of these updates and revisions, so consider us the perfect zookeepers – or animal control experts – to find your local search success.

Did You Know?


46%

of all Google searches are local

50%

of smartphone searchers visit a store within a day

78%

of local mobile searches result in an in-store purchase


Local SEO Services

Local Optimization

Search engine optimization strategically targeted towards the audience in your community. From on-page SEO to local business schema markup, our local SEO team drives customers in-store and online.

Content Creation

Locally optimized content, written by experienced copywriters. Our team has a deep understanding of creating local content that connects with your customers.

Landing Pages

Creating a strong local presence starts with your website. Our design team focuses on developing websites that are structured to accommodate the needs of local searchers.

Google My Business

Optimize your Google profile for maximum exposure on the search results page and within Google Maps.

Reputation Management

What do customers think of you? Make sure you put your best foot forward by balancing and monitoring your reviews across a host of sites. Our team will guide you through the process of cultivating positive reviews, and assist you in handling the inevitable negative ones gracefully.

Local Citations

Fix, create and clean up your local listings. Local directory listings (citations) play a major role in local search optimization; our team will get your business listed in all of the necessary directories (70+) to improve your exposure.

Paid Advertising

Paid advertising can provide that extra push to dominate your local market. Our team has successfully managed hundreds of local campaigns from the ground up.

Schema Markup

English is great, but we can help translate your website content into a language that search engines will understand. Schema markup is a coding language our SEO team implements that clearly tells the search engines what your web content is about.



Technical SEO Services

Proper execution is critical to retain performance.
Search engines have increasingly placed more emphasis – and higher rankings – on websites that offer high-quality, user-friendly experiences. That means it’s essential for today’s businesses to have a solid digital foundation. That solid foundation starts with technical SEO.
Our technical team paves the way for digital marketing success. It’s not glamorous work, but just like every home needs a good foundation, every website needs a strong underlying basis of technical SEO. Turning attention to these fundamental details that boost a site’s performance is the key to helping your site rank above and beyond your competitors.
Our technical SEO services cover a gambit of nerdy optimization efforts that get our SEOs excited.  Our professional team understands the nuances of technical SEO that deliver the maximum results for your budget.  With Affordable SEO services that only Mainstreethost can deliver, trust our team to take your website to the next level.

Technical Site Audits

A deep-dive into your website’s technical profile
Gain insights on the performance of your website while identifying opportunities for improvement by digging into your website’s technical details. Our technical SEO team’s audits cover a host of vital checkpoints including:
  • Crawl analysis
  • Robots.txt
  • Mobile performance
  • Crawl errors
  • Duplicate content
  • Image optimization
  • Internal link structure
  • Indexation
  • Site architecture
  • Accessibility
  • Page speed
  • Redirects
  • XML sitemap
  • Analytics

Penalty Recovery

Have you been hit with a penalty?
Whether you have been working with another agency that didn’t follow best practices, or you fell off the results page for unknown reasons, our experienced SEO team has diagnosed and successfully recovered the reputation of countless websites throughout the years.
  • Recover lost traffic
  • Regain rankings
  • Preserve your reputation

Website Migration

Meticulously managed website migrations
Growing businesses often evolve to new website platforms, domain names, or transition to a secure browsing experience (HTTPS). The migration process presents a host of potential complications that can hinder your site’s performance and cause your site to lose traffic.
Proper execution of a site migration is critical to retain performance.
Our team of experienced technical SEO specialists have successfully migrated thousands of websites. Benefits of using our team for your migration include:
  • SEO advantages
  • Grow domain authority
  • Search performance
  • Grow mobile audience
  • Increased engagement
  • Secure browsing (HTTPS)

Speed Optimization

No one wants to … wait for a … slow … loading … website.
If your website loads like a William Shatner monologue, a speed tune up can improve your search performance. Google has a history of rewarding websites that load quickly, particularly on mobile (AMP).
Let our team run a speed test on your site to getting the ball rolling.
We’ll report back our findings and recommended steps to achieve maximum performance.
  • Website speed is a confirmed ranking factor
  • Improve Time to First Byte (TTFB)
  • Decrease bounce rates

Structured Data Markup

Enhance search engines understanding of your site
Implementing structured data vocabularies (schema.org) helps define content on your website to aid the search engines’ understanding of important information.
By utilizing structured data markup code (JSON-LD) on your site, our technical SEO work can trigger enhanced search results. Enhanced search results leads to increased visibility and improved click-through rates for your business.
  • SEO advantages
  • Help Google understand your site
  • SERP features

Competitor Analysis

Understand your competitive landscape
Our SEO team puts on our investigator hats and scopes out your competition. Using a host of SEO tools from our analysis tool belt, we dig deep into your competitors’ web presence.
We gain insights on broad and niche competitors – both at the national and local levels – all while researching a myriad of checkpoints, including:
  • Keywords
  • Rankings
  • Technical Profile
  • Social media campaigns
  • SEO & PPC strategy
  • Backlink profile

Image Optimization

The art and science of an optimized image
Users prefer a site with visuals: it makes content easier to digest, and – let’s face it – no one likes to stare at a big, daunting wall of text (how quick can I hit the back button!).
However, if your images aren’t optimized, you’re not providing a great user experience. And we know Google doesn’t like that (they’re all about positive user experience – and so are we!).
Our SEO experts will take your images and optimize them for your users and Google’s enjoyment.
  • Reduce load speed
  • Added SEO value
  • Promote visibility
  • Web accessibility

Backlink Analysis

Backlinks play a vital role determining SEO performance
Our backlink analysis provides a complete review of your backlink profile, identifying where links originate from and what pages they direct to. A complete backlink analysis uncovers link-building opportunities that serve as a starting point for an effective off-page search optimization strategy.
  • Remove harmful links
  • Link-building opportunities
  • Off-page SEO strategy



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Friday, May 17, 2019

750+ Business Directory Submission Sites List (Local Citations) 2019

Earlier most of the internet marketing firms build back-links from Free web directories and Social Bookmarking sites and Articles Submissions sites only. Later based on google algorithm updates, every firm trying to implement new back-lining strategies to compile with latest google algorithm updates.

Later Google give more priority to local businesses to overcome high competition from large businesses. Google launched Pack 5 local maps listing and now its Pack 3 Local maps listing.
That means it will show top 3 business maps for the search query depends in the location. For location based search queries google local algorithm consider more parameters like Proximity, NAP(Name, Address, Phone Number) details, and business listings from top business directories.
If your business compiles with above mentioned 3 parameters and also with good back-links from location based business directories, ultimately you business will won Pack 3 title and your business listing will show in Pack 3 google maps listings.
As we know search queries related to “near me” and “around me” are increasing rapidly and most of the people are mentioning location in their search query.
Example:
pet cares in Chicago
pet cares near me
pet cares around me

So if we can optimize your google maps listing and local by filling all the details mentioned in google my business page and building backlinks from top citation websites and from local/regional business directories, them you are the winner

Below are 750+ ultimate Business Directory Submission Sites List:

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