seo dervices

                                                        SEO SERVICE

Search Engine Optimization (SEO)

SEO denotes Search Engine Optimization. It helps you to get noticed and be prominent in a multitude of search engine results. On average, more than 8 billion searches happen in Google every month, and it is through SEO and right keywords you can appear on the first page of these search results.

Just like traders believe that shops in the front line get more customers SEO also puts you a step ahead. Therefore, using SEO will not only help you get noticed by many and boost your finances.

Why is SEO Important?

SEO has an endless list of benefits and applications. Nevertheless, the following are some of the significant benefits for both established and small businesses:

Better traffic: When a customer searches for something in search engines, they'll get thousands or millions of results, but many cases the customer is likely to click only links that appear at the top of these results. You need professional SEO Service as well as appropriate title and Meta description for your website to rise to the first page of the search results.

Return on Investment (ROI): Whether you are into e-commerce or not, it's essential to know your ROI in SEO. You need to track not only traffic generation but the conversion rates as well. Further, you can track who spends what time on what page of your site.

Cost Effectiveness: Because SEO helps you to identify your target audience and tailor your marketing efforts on them, it's thus cost-effective. Unlike TV advertisements aired to everyone including individuals with no connection or interest to the products at all, through SEO, your links only pop up when the user searches for relevant products or services.

Improved website usability: SEO helps you to channel and manage the architecture of your website in a fashion that makes it easy to navigate for the users.

Creates brand awareness: Like the word of mouth spreads, SEO services makes your online business known to the world. Everyone who sees your website on top of search results will realize it is the best, and that is enough to generate a click and make it known beyond the borders.

Our Approach

The success of an online business depends on SEO practices. Correct optimization strategies and measures make your site rank high on search engines for your choices of keywords.

Powerful and Proven SEO Approach

The best SEO approach is supposed to help small, and big websites receive a 100% score in every independent site audit.

Presently, search landscapes are more competitive and advanced than ever. The weapon against this still is a professional and comprehensive SEO package; from research to design to implementation to auditing of existing strategies. There are SEO experts and Specialists who will work with you and help you drive your business to the top page of search engines for your keywords.

Phenomenally, organic SEO is a highly rambling, contested, and ridiculed industry. It's masked in concealment and inappropriately soiled with spam like entry pages and links. One thing that's universally agreed upon is that Organic SEO can be exceedingly powerful and valued if executed well.

Well, the approach is straightforward, syndicate proven and essential methods to create longstanding SEO results with necessary, competitive procedures giving our clients a direct opening over the stiff competition in the industry.

Research

Every SEO campaign starts from a thoughtful analysis of business, competition, products, and services as well as the industry. Understanding what inspires potential customers, as well as their online search behavior, is essential. All these may have a substantial impact on the target keywords and set goals to form the first day.

On-Site Optimization

No matter how pleasing a website might be looking, if it provides not great and spontaneous user experience, then it's just another fluff. On-Site Optimization SEO service comprises of continual user-experience and technical analysis that determines how on-site dynamics contribute to the search engine rankings. We use these findings to make the necessary improvements.

On-site SEO Optimization includes:

• Page titles and meta descriptions
• Websites architecture and programming
• Restructuring internal links
• Presence of 404 error pages
• HTML and XML sitemaps accuracy
• Improved placement of keyword
• Use of domains & redirects

Off-Site Optimization

It's one thing to build a website with a solid foundation, amusing user interface, and updated with new content but another thing altogether to achieve top rankings in especially in highly competitive industries.

If you want to beat the competition, inbound links from highly-visited authority websites are essential. A robust and inventive approach to off-site SEO and online PR is critical.

Off-site optimization strategies include:

• Planned and pre-emptive link building
• Making infographic, designs, and outreach
• Digital PR posting
• Backlink risk assessment
• Ridding of harmful links
• Custom badging initiatives
• Branded link acquisition

Regular Fresh Content

Creating fresh content for your website is an essential part of building authority, reputation, and rankings in the face of search engines like Google, Bing, and Yahoo. Unique, relevant and keyword-optimized content is a must. Furthermore, the content should be updated from time to time.

Traffic

Search engine traffic is the number of visitors who reaches a particular website after clicking on the search engine results. When using a web analytics program, the overall traffic of a website can be segmented to show a specific percentage of search engine traffic for individual web pages.

Rankings

Rankings in SEO stands for the position of a website in the search engine results page (SERPs). Several factors influence SEO ranking and determine the status of a site on the SERPs. Website's SEO ranking depends on its content relevance to the search term or keyword as well as the quality of backlinks that lead back to the page.

Different search engines give different weights to ranking factors, and that's why if a user searches for the same search term or keyword in various search engines, he/she will get different results.

Return on Investment (ROI)

ROI is what clients expect and look for when investing in an SEO campaign. It is easy to calculate when doing Pay-Per-Click (PPC) advertising. If revenue is higher than the spend, cost of goods and PPC management fees, the client is likely to get a return on their investment. It might be simple to figure out ROI for PPC, but it's not the same for search engine optimization (SEO).

OUR SEO SPECIALISMS

White Hat Strategies

In SEO, white hat SEO means the use of optimization strategies, tactics and techniques focusing on the human audience and not on search engines while completely following and adhering to the rules and policies of search engine.

For instance, a website that optimized for search engines but focused on organic ranking and relevancy is considered optimized by White Hat SEO strategies. White Hat SEO techniques include the use of keywords and keyword analysis, link building and backlinking which help to improve link popularity and writing content that's suitable and best for human readers.

Also known as Ethical SEO, White Hat SEO is often used by those who wish to make a long-term investment on their sites.

Link Building

Work with the right team, PR experts and content marketers to help your brand get noticed, receive coverage, referrals and links in the presence of the right audience.

While Google has resorted to using over 200 signals in their algorithms for ranking websites, hyperlinks remain one of the most valued signals that help in maximizing the site's visibility.

Well developed content & marketing strategy give reasons why those links are essential. Successful campaigns build relationships, creates brand awareness and increase referral traffic while improving significance to the website to boost rankings.

Link building is an essential element in any SEO campaigns. Identify key influencers and audiences, define link building objectives and develop the best strategy to attract them through content, PR and outreach.

Google Penalty Recovery

Nothing can be so harmful and worse than having your website penalized. The penalty can ruin your reputation and stagnate your progress. To recover from Google penalty, it takes a comprehensive approach.

Focus on practical and technical details of the website, employ the right strategy to help recover lost traffic, boost your online reputation and regain the lost search engine rankings.

E-commerce SEO

It means a lot to achieve success with an eCommerce business. It begins form driving traffic to website optimization to conversions. E-commerce SEO helps businesses and companies to span every imaginable industry. It also helps in understanding the multifaceted challenges linked to generating online sales and set a goal to help every client succeed.

International SEO

For agencies serving various nationalities speaking more than ten languages, International SEO is essential. Websites cannot merely be translated from one language to another and expected to rank well just like then in a different country. It is vital to have a historical understanding and knowledge of the new country's language to succeed with the International SEO strategies. What makes this different is language, geographical coverage and the size of the audience. Otherwise, all other factors are nearly the same.

Trying to Get Noticed Can Be Exhausting

Let’s face it – with Google constantly updating the way it displays local business results, succeeding at local search can be hard. In today’s marketplace you can’t afford to only focus on a single element of search. If you hope to dominate, you need a complete local SEO strategy that drives customers to your business and not the competitor down the street.

Our SEO team lives local search day in and day out. We’re geeks for the stuff. Our local seo experts have been doing this for quite some time – almost two decades – so we know a thing or two about driving results. We stay up to date on local search changes and adapt our strategies accordingly.
There is no magic bullet. There are no instant rankings. Instead, we work with you to deliver a proven process and long-term strategy that will consistently build your digital presence.

How Local Search Works

Pigeons and Possums? What do animals have to do with growing my business?

Local search success involves many factors. Two of those are Pigeon and Possum – major Google algorithm changes that dramatically impacted local search results. Understanding the local search market and how algorithm changes like these can impact businesses like yours is what our team thrives on. We’ve been through these changes – we know what local search was like before, during and after the implementation of these updates and revisions, so consider us the perfect zookeepers – or animal control experts – to find your local search success.

Did You Know?

46%

of all Google searches are local

50%

of smartphone searchers visit a store within a day

78%

of local mobile searches result in an in-store purchase

Local SEO Services

Local Optimization

Search engine optimization strategically targeted towards the audience in your community. From on-page SEO to local business schema markup, our local SEO team drives customers in-store and online.

Content Creation

Locally optimized content, written by experienced copywriters. Our team has a deep understanding of creating local content that connects with your customers.

Landing Pages

Creating a strong local presence starts with your website. Our design team focuses on developing websites that are structured to accommodate the needs of local searchers.

Google My Business

Optimize your Google profile for maximum exposure on the search results page and within Google Maps.

Reputation Management

What do customers think of you? Make sure you put your best foot forward by balancing and monitoring your reviews across a host of sites. Our team will guide you through the process of cultivating positive reviews, and assist you in handling the inevitable negative ones gracefully.

Local Citations

Fix, create and clean up your local listings. Local directory listings (citations) play a major role in local search optimization; our team will get your business listed in all of the necessary directories (70+) to improve your exposure.

Paid Advertising

Paid advertising can provide that extra push to dominate your local market. Our team has successfully managed hundreds of local campaigns from the ground up.

Schema Markup

English is great, but we can help translate your website content into a language that search engines will understand. Schema markup is a coding language our SEO team implements that clearly tells the search engines what your web content is about.

Technical SEO Services

Proper execution is critical to retain performance.

Search engines have increasingly placed more emphasis – and higher rankings – on websites that offer high-quality, user-friendly experiences. That means it’s essential for today’s businesses to have a solid digital foundation. That solid foundation starts with technical SEO.

Our technical team paves the way for digital marketing success. It’s not glamorous work, but just like every home needs a good foundation, every website needs a strong underlying basis of technical SEO. Turning attention to these fundamental details that boost a site’s performance is the key to helping your site rank above and beyond your competitors.

Our technical SEO services cover a gambit of nerdy optimization efforts that get our SEOs excited.  Our professional team understands the nuances of technical SEO that deliver the maximum results for your budget.  With Affordable SEO services that only Mainstreethost can deliver, trust our team to take your website to the next level.

Technical Site Audits

A deep-dive into your website’s technical profile

Gain insights on the performance of your website while identifying opportunities for improvement by digging into your website’s technical details. Our technical SEO team’s audits cover a host of vital checkpoints including:

• Crawl analysis
• Robots.txt
• Mobile performance
• Crawl errors
• Duplicate content
• Image optimization
• Internal link structure
• Indexation
• Site architecture
• Accessibility
• Page speed
• Redirects
• XML sitemap
• Analytics

Penalty Recovery

Have you been hit with a penalty?

Whether you have been working with another agency that didn’t follow best practices, or you fell off the results page for unknown reasons, our experienced SEO team has diagnosed and successfully recovered the reputation of countless websites throughout the years.

• Recover lost traffic
• Regain rankings
• Preserve your reputation

Website Migration

Meticulously managed website migrations

Growing businesses often evolve to new website platforms, domain names, or transition to a secure browsing experience (HTTPS). The migration process presents a host of potential complications that can hinder your site’s performance and cause your site to lose traffic.

Proper execution of a site migration is critical to retain performance.

Our team of experienced technical SEO specialists have successfully migrated thousands of websites. Benefits of using our team for your migration include:

• SEO advantages
• Grow domain authority
• Search performance
• Grow mobile audience
• Increased engagement
• Secure browsing (HTTPS)

Speed Optimization

No one wants to … wait for a … slow … loading … website.

If your website loads like a William Shatner monologue, a speed tune up can improve your search performance. Google has a history of rewarding websites that load quickly, particularly on mobile (AMP).

Let our team run a speed test on your site to getting the ball rolling.

We’ll report back our findings and recommended steps to achieve maximum performance.

• Website speed is a confirmed ranking factor
• Improve Time to First Byte (TTFB)
• Decrease bounce rates

Structured Data Markup

Enhance search engines understanding of your site

Implementing structured data vocabularies (schema.org) helps define content on your website to aid the search engines’ understanding of important information.

By utilizing structured data markup code (JSON-LD) on your site, our technical SEO work can trigger enhanced search results. Enhanced search results leads to increased visibility and improved click-through rates for your business.

• SEO advantages
• Help Google understand your site
• SERP features

Competitor Analysis

Understand your competitive landscape

Our SEO team puts on our investigator hats and scopes out your competition. Using a host of SEO tools from our analysis tool belt, we dig deep into your competitors’ web presence.

We gain insights on broad and niche competitors – both at the national and local levels – all while researching a myriad of checkpoints, including:

• Keywords
• Rankings
• Technical Profile
• Social media campaigns
• SEO & PPC strategy
• Backlink profile

Image Optimization

The art and science of an optimized image

Users prefer a site with visuals: it makes content easier to digest, and – let’s face it – no one likes to stare at a big, daunting wall of text (how quick can I hit the back button!).

However, if your images aren’t optimized, you’re not providing a great user experience. And we know Google doesn’t like that (they’re all about positive user experience – and so are we!).

Our SEO experts will take your images and optimize them for your users and Google’s enjoyment.

• Reduce load speed
• Added SEO value
• Promote visibility
• Web accessibility

Backlink Analysis

Backlinks play a vital role determining SEO performance

Our backlink analysis provides a complete review of your backlink profile, identifying where links originate from and what pages they direct to. A complete backlink analysis uncovers link-building opportunities that serve as a starting point for an effective off-page search optimization strategy.

• Remove harmful links
• Link-building opportunities
• Off-page SEO strategy